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One In-House Team Behind Every Store We Ship.

Expert101 is a Shopify design and development studio. We plan, design, build and grow online stores for ambitious brands, with the same team from the first call to launch day.

Book a Strategy CallSee Our Work
Under one roof
  • Shopify Development
  • UI / UX Design
  • Theme Development
  • Integrations
  • SEO & Marketing
  • Custom Apps & Tools

Chandigarh, India · Serving brands worldwide

Loved by the Brands We Design and Build For

Skate Supply IndiaThe Hearty WayPolar BladesAfterlight LeisureGengyveEverseatsBrainTree NutritionPanda SupplementsPRVN FitnessBubble SkatzzElite Floor SupplyWedding Sparklers NowRejseGearPuristaMoodEra WellnessPrimal BeingAlpha Elite PerformancePawPaFootball Play CardERO NutritionAN SuppsCreature SuppsSips ClubPrime Cuts Jerky

Why we exist

Built for Brands Tired of Hand-Offs

Most stores are designed by one team, built by another and supported by whoever is free. Details get lost between them, and so do sales.

We keep it all under one roof. Every store we ship is planned, designed and built by our own team in Chandigarh. No outsourcing, no hand-offs to strangers: the people on your first call are the people building your store.

We focus on what moves sales: fast pages, clear product stories and a checkout that gets out of the way.

Nitin Dogra, Founder, Expert101
Nitin DograFounder, Expert101

Meet the team

Led by Nitin Dogra

Nitin leads strategy and delivery at Expert101, working directly with brands from the first call to launch.

Behind him is a small in-house crew of Shopify designers and developers. You talk to the people doing the work, and they stay with your store after it goes live.

Talk to Our TeamConnect on LinkedIn

How we work

From First Call to Live Store in Weeks

A clear process with one point of contact and no surprises along the way.

  1. 01

    Strategy Call

    We review your store, goals and numbers, then recommend the right scope.

    Day 1

  2. 02

    Design

    UX and visual design for your key pages, with unlimited revisions.

    Week 1

  3. 03

    Build

    Development, integrations and QA on every device.

    Weeks 2–3

  4. 04

    Launch & Support

    We launch with you and stay on for a month to fix and fine-tune.

    +1 Month Support

What we hold to

Six Promises on Every Project

  • Innovation

    We try new ideas when they help your store sell, not for the sake of it.

  • Growth

    We measure our work by the sales and conversions it brings you.

  • Ownership

    We own every build end to end, from first design to post-launch fixes.

  • Team Work

    Designers and developers work side by side, in-house, on every project.

  • Commitment

    Fixed quotes and clear timelines that we stick to.

  • Positivity

    Straight answers, quick replies and a team that's easy to work with.

Client stories

What Our Customers Are Saying

  • “Expert101 was very helpful and professional. They fixed several issues on my Shopify website, including the hero section, product price alignment, and mobile performance.”
    Upwork clientShopify Website & QA
  • “The team was helpful when we needed technical assistance. They listened to the issues, explained the available options, and helped us work toward a solution without unnecessary complications.”
    Upwork clientExperienced Shopify Developer
  • “The project moved forward smoothly, with clear communication and attention to the agreed requirements. Expert101 was easy to work with, and the overall collaboration was straightforward.”
    Upwork clientYOTPO & Shopify Expert
  • “If you're looking for help with eCommerce development or website customization, Expert101 is worth considering. The team focuses on understanding your requirements and finding solutions that fit your business.”
    Upwork clientShopify Landing Page Developer
  • “Expert101 did a great job with our Shopify store. The team understood our requirements, communicated clearly, and delivered a website that matched our expectations. Overall, a smooth and professional experience.”
    Upwork clientSubscription Box customization
  • “Working with Expert101 was a positive experience. They approached the project professionally, paid attention to our requirements, and worked through the details to deliver the expected result..”
    Upwork clientShopify & Replo

For Shopify Stores That Need to Convert

Theme, UX and custom work built around how your shoppers actually buy. Book a meeting and we'll map the next build.

Book a Strategy Call
Shopify store design on mobile and desktop