Theme1 min read
Theme speed is part of the buy button
A theme that loads quickly on a phone is a conversion tool, not a polish pass after launch.
Read articleThe Expert101 Journal
Shopify Notes From the Studio.
Practical Shopify notes from the Expert101 studio: theme speed, UX, checkout, SEO and custom apps.
Latest Articles
UX
The checkout path has to work in one hand
Cart, shipping, and pay should be obvious on a small screen - not a desktop layout squeezed down.
SEO
SEO-ready Shopify stores, without a separate marketing layer
Structured data, search-friendly templates, and a store that can actually be found - built with the theme, not bolted on later.
UX
Collection pages shoppers can actually scan
Filters, cards, and spacing should help someone find a product - not make the grid feel like a dump.
Apps
Custom Shopify apps, when the catalog is not enough
Bespoke apps and internal tools should match how the warehouse, catalog, and team already work.
Theme
Product media that does not block the fold
Sharp photos and video belong on the product page - they should not stall the first paint.
For Shopify Stores That Need to Convert
Theme, UX and custom work built around how your shoppers actually buy. Book a meeting and we'll map the next build.
