The Expert101 Journal
Shopify Notes From the Studio.
Practical Shopify notes from the Expert101 studio: theme speed, UX, checkout, SEO and custom apps.
Articles, Page 2
Shopify
Migrating to Shopify without losing the catalog
Products, customers, and URLs should arrive intact - so the new store does not start from a blank catalog.
Theme
Keeping a Shopify theme current after launch
Shopify ships changes. A theme that is never revisited starts to feel dated in the admin and on the phone.
Shopify
What in-house Shopify development actually covers
Strategy, design, theme work, and support stay in one studio - so the store does not pass through a reseller bench.
Shopify
Shopify Plus, when the store outgrows basic
Plus is for checkout rules, wholesale, and ops that no longer fit a standard plan - not a badge on the homepage.
Apps
Wholesale and B2B catalogs on the same Shopify store
Retail and wholesale can share a catalog if prices, login, and shipping rules are designed on purpose.
Shopify
Store handover, and support after launch
A store is not done at go-live. Training, access, and a support path keep the team from guessing in the admin.
For Shopify Stores That Need to Convert
Theme, UX and custom work built around how your shoppers actually buy. Book a meeting and we'll map the next build.
