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Wholesale and B2B catalogs on the same Shopify store
Retail and wholesale can share a catalog if prices, login, and shipping rules are designed on purpose.
A brand that sells to shops and to shoppers should not run two disconnected catalogs. Expert101 sets login, price lists, and collections so wholesale does not leak onto the retail path.
What we set up
- Customer tags and price lists that match how you already quote.
- Catalogs that hide retail SKUs from trade buyers, or the reverse.
- Order minimums that belong in Shopify, not a PDF.
If wholesale is still a spreadsheet, talk to the team.
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