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Product media that does not block the fold

Sharp photos and video belong on the product page - they should not stall the first paint.

Product media that does not block the fold

Product photography sells the item. It should not hold the rest of the page hostage. Expert101 sizes, lazy-loads, and sequences media so the buy path still appears quickly.

How we treat media

  • Hero images that are sharp on a phone without a huge file.
  • Galleries that do not load every angle before the price.
  • Video that starts when it is useful, not when the page opens.

Bring the live product URL to a meeting and we will look at the weight together.

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